Shopping Cart

Your cart is empty

Continue Shopping

Terms & Conditions


Welcome to our website (the “Site”). This website is owned by Reverse Life Ltd. GENi Hair a trading style of Reverse Life Ltd provides services to you subject to the notices, terms, and conditions set forth in this agreement (the “Agreement”). In addition, when you use any of our services, you will be subject to the rules, guidelines, policies, terms, and conditions applicable to such service, and they are incorporated into this Agreement by this reference. We reserve the right to change this Site and these terms and conditions at any time.

 Please read these terms of sale carefully. You will be asked to expressly agree to these terms of sale before you place an order for products from our website.

In these terms of sale, “we” means GENi Hair (a trading style of Reverse Life Ltd) (and “us” and “our” will be construed accordingly); and “you” means our customer or potential customer for products (and “your” will be construed accordingly).

3.Order Process
The advertising of products on our website constitutes an “invitation to treat”; and your order for products constitutes a contractual offer. No contract will come into force between you and us unless and until we accept your order in accordance with the procedure detailed below.

In order to enter into a contract to purchase products from us, you will need to take the following steps:

(i) you must add the products you wish to purchase to your shopping basket, and then proceed to the checkout;
(ii) if you are a new customer, you may then create an account with us and log in; if you are an existing customer, you must enter your login details; you may also complete your transaction using guest login;
(iii) once you are logged in, you must select your preferred method of delivery and confirm your order and your consent to these terms of sale;
(iv) you will be asked to enter your payment details; and
(v) we will then send you an initial order confirmation.

We will not file a copy of these terms of sale specifically in relation to your order. We may update the version of these terms of sale on the website from time to time, and we do not guarantee that the version you have agreed to will remain accessible – The last update to these Terms & Conditions was on 15th November 2020.

If you wish to retain a copy we recommend that you download, print and retain a copy of these terms of sale for your records.

The only language in which we provide these terms of sale is English.

Before you place your order, you will have the opportunity of identifying whether you have made any input errors by reviewing your order before clicking “Place Order”. You may correct those input errors before placing your order by editing the order review form.


Please make sure your delivery address is correctly inputted to the order details to ensure a swift delivery.

4.The Products

GENi Hair – Shampoo

Ingredients: Aqua, Potassium, Laureth-4, Carboxylate, Cocamidopropyl Betaine, Polyquaternium-7, Cocamide DEA, Sodium PCA, Phenoxyethanol, Parfum, PEG/PPG-120/10, Trimethylolpropane Trioleate, Laureth-2, Euterpe Oleracea Fruit Extract, Theobroma Grandiflorum Fruit Extract, Paullinia Cupana Seed Extract, Propylene Glycol, Citric Acid, Disodium EDTA, Dipropylene Glycol, Methicone, Polysilicone-29, Carbocysteine, Polyquaternium-10, Hydrolysed Wheat Protein, Biotin, Sodium Citrate, Tetrasodium EDTA, Coumarin, Linalool, Butylphenyl, Methylpropional, Alpha Isomethyl Ionone.


GENi Hair – Smoother

Ingredients: Aqua, PEG-10, Cysteine, Hydrolyzed Wheat Protein, Sodium Hydroxide, Phenoxyethanol, Parfum, Behentrimonium Chloride, Propylene Glycol, Euterpe Oleracea Fruit Extract, Theobroma Grandiflorum Fruit Extract, Paullinia Cupana Seed Extract, Isopropyl Alcohol, Biotin, Tetrasodium EDTA, Coumarin, Linalool, Butylphenyl Methylpropional, Alpha Isomethyl Ionone.


GENi Hair – Leave-In Treatment

Ingredients: Aqua, Propylene Glycol, Cetyl Alcohol, Stearyl Alcohol, Dipropylene Glycol, Dicaprylyl Ether, Behentrimonium Chloride, Phenoxyethanol, Parfum, Phenyl Trimethicone, Polysilicone-29, Ethylhexyl, Methoxycinnamate, Cyclopentasiloxane, Isopropyl Alcohol, Euterpe Oleracea Fruit Extract, Theobroma Grandiflorum Fruit Extract, Paullinia Cupana Seed Extract, Methicone, Dimethicone, Citric Acid, Carbocysteine, Polyquaternium-10, Hydrolyzed Wheat Protein, Biotin, Tetrasodium EDTA, Sodium Citrate, Coumarin, Eugenol, Linalool, Butylphenyl Methylpropional, Alpha Isomethyl Ionone.





Like all acidic active treatments, the product may have some limitations due to misuse or omitting a step of the “how to use” protocol:

  • After washing with shampoo twice, you must make sure that the GENi Smoother product has been completely removed. If the washing has not been done correctly, the hair may have porosity or dryness, a characteristic odour of acidity when the hair is wet and smoke at the time of drying.
  • It is important to remember that we guarantee the effectiveness of the product on the hair only to reduce frizz and volume and do not consider a 100% straightening effect.
  • If the use of hair straighteners is desired, proceed according to the indicated heat table in relation to the temperature.
  • During the GENi Smoother tests, 7 different types of step-by-step guides were carried out, and we concluded that this was the most suitable for the use of the product.
  • We do not guarantee the effectiveness of the process if the step by step is modified.

6.Price and Payment
Prices for products are quoted on our website. We will verify prices as part of our sale procedures so that a product's correct price will be stated when you pay for the product.

In addition to the price of the products, you will have to pay a delivery charge, which will be as stated when you pay for the product.

Payment must be made upon the submission of your order. We may withhold the products and/or cancel the contract between us if the price is not received from you in full in cleared funds.

The prices on the website include all value added taxes (where applicable).

Payment for all products must be made by PayPal, Stripe OR any method detailed on the website from time to time.

Prices for products are liable to change at any time, but changes will not affect contracts that have come into force.

7.Your Warranties
You warrant to us that:
(a) you are legally capable of entering into binding contracts, and you have full authority, power and capacity to agree to these terms of sale;
(b) the information provided in your order is accurate and complete; and
(c) you will be able to accept delivery of the products;

8.Delivery Policy
We will arrange for the products to be delivered to the address for delivery indicated in your order.

We will use reasonable endeavours to deliver products on or before the date for delivery set out in our order confirmation or, if no date is set out in our order confirmation, within 5 days of the date of our dispatch confirmation. However, we cannot guarantee delivery by the relevant date.


Where we send your order by a tracked next working day service, tracking will be available via your email address. Ensure your email address is entered correctly.

Please note that if delivery is unsuccessful and your order is returned to us, we may be charged a £5 administration fee to cover any costs incurred to us as a company; this will be deducted from your refund.

9.Risk and Ownership
The products will be at your risk from the time of delivery. Ownership of the products will only pass to you on delivery.

10.“Cooling off” Period
Under the Distance Selling Regulations, you may cancel your contract to purchase products from us at any time within 7 working days after the day you received the relevant products or products (subject to the limitations set out below).

In order to cancel a contract in this way, you must give to us written notice of cancellation via email to

If you cancel a contract on this basis, you must promptly return the products to us in the same condition you received them.

If you cancel a contract on this basis, you will be refunded in full (including the cost of sending the products to you). However, you will be responsible for paying the cost of returning the product to us.

If you cancel a contract on this basis and you do not return the products to us, we may recover the products and charge you for the costs we incur.

11.Statutory Rights
Nothing in these terms of sale affects your statutory rights (including your right to receive a refund in respect of any defective product we sell to you).

12. Returns and Refunds
We want you to be happy with your purchase; if for any reason you are not, you can return your items within 14 days of the date you received your order.

Please package your unopened bottles in the original box and enclose a copy of your invoice.

Please contact us by email to and advise us of the reason for your return and we will arrange collection.

Due to the perishable nature of our product, we cannot offer refunds or exchanges on used or opened boxes of product.

We will offer a refund or exchange on your order. If you require a refund, we will refund the purchase price of your order excluding the original delivery charge.

We will also deduct an administration charge from your refund; please contact customer services for the exact amount (This is determined by the cost of shipping to your geographical location).


Due to the perishable nature of our product, we cannot offer refunds or exchanges on used or opened boxes of product.

If you believe the goods to be faulty we will issue you a full refund upon inspection of the goods and confirmation that there is a fault; you will not be charged an administration fee in this case.

13.Limitations and Exclusions of Liability
Nothing in the terms of sale will:

(a) limit or exclude the liability of a party for death or personal injury resulting from negligence;
(b) limit or exclude the liability of a party for fraud or fraudulent misrepresentation by that party;
(c) limit or exclude any liability of a party under Section 12, 13, 14 or 15 of the Sale of Goods Act 1979 or Part I of the Consumer Protection Act 1987;
(d) limit any liability of a party in any way that is not permitted under applicable law; or
(e) exclude any liability of a party that may not be excluded under applicable law. Any statutory rights which you have as a consumer, which cannot be excluded or limited, will not be affected by the terms of sale.

The limitations and exclusions of liability set out in this Section [and elsewhere in the terms of sale]:

(a) are subject to the preceding paragraph; and
(b) govern all liabilities arising under the terms of sale or in relation to the subject matter of the terms of sale, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

We will not be liable to you in respect of any losses arising out of any event or series of events beyond our reasonable control.

We will not be liable to you in respect of any business losses, such as loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill.

14. General Terms
We will treat all your personal information that we collect in connection with your order in

accordance with the terms of our privacy policy; use of our website will be subject to our website terms of use.

Contracts under these terms of sale may only be varied by an instrument in writing signed by both you and us. We may revise these terms of sale from time-to-time, but such revisions will not affect the terms of any contracts which we have entered into with you.

If any provision of these terms of sale is held invalid or unenforceable by a court of competent jurisdiction, the remaining provisions will remain in full force and effect, and such invalid or unenforceable provisions or portion thereof will be deemed omitted.

No waiver of any provision of these terms of sale, whether by conduct or otherwise, in any one or more instances, will be deemed to be, or be construed as, a further or continuing waiver of that provision or any other provision of these terms of sale.
You may not assign, charge, sub-contract or otherwise transfer any of your rights or obligations arising under these terms of sale. Any attempt by you to do so will be null and void. We may assign, charge, sub-contract or otherwise transfer any of our rights or obligations arising under these terms of sale, at any time – providing such action does not serve to reduce the guarantees benefiting you under these terms of sale.

Each contract under these terms of sale is made for the benefit of the parties to it and is not intended to benefit, or be enforceable by, any other person. The right of the parties to terminate, rescind, or agree any amendment, variation, waiver or settlement under such contracts is not subject to the consent of any person who is not a party to the relevant contract.

Subject to the first paragraph of Section [12]: these terms of sale contain the entire agreement and understanding of the parties in relation to the purchase of products from our website, and supersede all previous agreements and understandings between the parties in relation to the purchase of products from our website; and each party acknowledges that no representations not expressly contained in these terms of sale have been made by or on behalf of the other party in relation to the purchase of products from our website.

These terms of sale will be governed by and construed in accordance with English law, and the courts of England and Wales will have non-exclusive jurisdiction to adjudicate any dispute arising under or in relation to these terms of sale.


15. Reviews & Comments

Except as otherwise provided elsewhere in this Agreement or on the Site, anything that you submit or post to the Site and/or provide us by Email/Social Media Channels, including without limitation, photographs, ideas, know-how, questions, reviews, comments, and suggestions (collectively, “Submissions”) is and will be treated as non-confidential and non-proprietary, and we shall have the royalty-free, worldwide, perpetual, irrevocable and transferable right to use, copy, distribute, display, publish, sell, lease, transmit, adapt, create derivative works from such Submissions by any means and in any form, and to translate, modify, reverse-engineer, disassemble, or decompile such Submissions. All Submissions shall automatically become our sole and exclusive property and shall not be returned to you.


In addition to the rights applicable to any Submission, when you post comments or reviews to the Site or any of our social media channels, you also grant us the right to use the name that you submit with any review, comment, or other Content, if any, in connection with such review, comment, or other content. You represent and warrant that you own or otherwise control all of the rights to the reviews, comments and other Content that you post on this Site and that use of your reviews, comments, or other Content by us will not infringe upon or violate the rights of any third party. You shall not use a false email address, pretend to be someone other than yourself or otherwise mislead us or third parties as to the origin of any Submissions or Content. We may, but shall not be obligated to, remove or edit any Submissions (including comments or reviews) for any reason.

16. About us
Our full name is GENi Hair Ltd

Our registered office is Market Court, 20-24 Church Street, Altrincham, WA14 4DW
Our company registration number is 2938696
Our email address is
Our VAT number is GB362639481

Our ICO REG is



*30-Day Money-Back Guarantee*


1000’s of people are using GENi Hair and are beyond ecstatic about the results. 


Although we are fully confident you will love the GENi Hair Kit we are still offering a ‘30-Day Money-Back Guarantee’*




  1. To confirm the product did not provide the results expected, and to be eligible for the money back guarantee we ask;


    That you kindly return the product to us. We will process your refund after we receive the returned products, provided they are returned within 30 days of purchase:

  1. Return to:

    GENi Hair,

    Unit 14, Edward Court,

    Broadheath, Altrincham,

    WA14 5GL


  1. The money back guarantee is redeemable across each individual order, once per customer. You cannot return the item to make another order and repeat the process. 


  1. To claim your 30-Day Guarantee email with the Message title '30-Day Guarantee'. In the message, please include your order number and any relevant images/video, once we have received this information, our team with be in touch within 48 hours to assist you with your claim.